Knowing your audience

A producer says non-traditional media is the best way to reach the younger generation in the era of openness and sharing. Liu Wei reports.

'We are an Internet company, so we focus on providing service, not products," says Zhang Zhao, CEO of Le Vision Pictures, the filmmaking arm of LeTV Informational Technology Company.

The US-trained film producer says marketing a film involves finding out who the audience is and providing what it wants.