Happy customers equal healthy profits

Research shows auto dealers need to improve services to benefit from booming market

Customer satisfaction is challenging China's auto dealers amid growing sales and increasing market uncertainty, according to an industry insider.

"Along with the government's tightening policies for car sales in consideration of environmental protection and limitations of vehicles on roads, customer satisfaction is something that should be placed top of dealers' agendas," said Finbarr O'Neill, global CEO of JD Power, at a recent customer satisfaction award ceremony.