New player seeks to enter mobile search industry

Browser firm UCWeb forms Shenma Inc in joint venture with Alibaba

UCWeb Inc, a leading Chinese browser maker and app distributor, has formed a joint venture with China's e-commerce conglomerate Alibaba Group Holding Ltd to offer a mobile search service, a move that may become a threat to search giant Baidu Inc.

The Beijing-based UCWeb said on Monday at a ceremony celebrating the 10th anniversary of its founding that the mobile search joint venture will be called Shenma Inc.