Cookiemaker announces plans to roll into smaller cities to build growth momentum

Illinois-based food company Mondelez International Inc is exploring new ways to reach customers in third- and fourth-tier cities in China to combat slowing growth in the market.

Wang Haiyan, Mondelez's Asia Pacific and China biscuit category leader, said the company has expanded to second- and third-tier cities in recent years, to venues including hypermarkets as well as local convenience stores and community shops.

"We hope no matter how remote the place is, if there is an option, consumers will find our products," she said.