Luxury brand outlet opening in Suzhou

Value Retail, one of Europe's biggest discount outlet chains, will open its first luxury outlet in Suzhou, Jiangsu province, next month, with another five under discussion and construction.

The outlet chain will boast more than 100 luxury brands in the first phase of the complex starting May 15, with more to come after its grand opening in October.

Most of the brands are known by many Chinese consumers, "although we will also introduce a variety of less-familiar brands to the country", said Desiree Bollier, CEO of Value Retail.