Weichai sees its link with Ferrari as a winner

The 2014 Formula 1 season continued recently with the latest Chinese Grand Prix from Shanghai, with hundreds of millions watching worldwide.

But what was noteworthy about this year's Chinese Grand Prix was not just the continued dominance of British driver Lewis Hamilton and his new Mercedes team and teammate Nico Rosberg; it was also the presence of a Chinese corporate brand, Shandong province's Weichai Power Co Ltd, seen proudly sponsoring the Ferrari Formula 1 team car.

Weichai, one of China's largest automobile and equipment manufacturers, is the first Chinese company to sponsor the Ferrari team, easily the most recognizable, exciting and flamboyant of the Formula 1 brands.