Moving up to target

They chose to enter the Chinese market from the bottom up, but now the Wyndham Hotel Group is aiming for the top. Xu Lin talks to the main motivators about the latest strategies.

Planet Hollywood Hotels will land in China soon, and they will be part of the master plan by the Wyndham Hotel Group to bring added value to the luxury hospitality sector.

Already known for its predominance in the budget hotels strata with its Super 8 chain, the group plans to use a different approach with two of its global brands - TRYP by Wyndham and Planet Hollywood Hotels.