Poll: Readers prefer digital to print

Digital devices are becoming the main channel that people choose to read and get daily news, according to a survey of taxi passengers in Shanghai, where bookshops are trying hard to attract customers.

China Daily conducted a poll of 169,122 people with Touchmedia, China's leading in-taxi media company, from April 1 to 10. Nearly 40 percent of people who responded to the survey cited the Internet and smartphone as their preferred reading formats, while 19.57 percent chose printed books.

Nearly half of those who were polled said they spent about two hours each day reading and that the most popular time of day for reading was before bed.