Uygurs learn what's in a name

Businesspeople in Xinjiang turn to branding to find their recipe for success, report Cui Jia and Gao Bo in Urumqi.

Snow was falling in the April noonday sun, but that didn't stop people from lining up outside Abula's shop in Urumqi in the Xinjiang Uygur autonomous region.

People chatted and stamped their feet as they waited, inhaling the smell of the hot, fresh-baked naan - a traditional Uygur round flatbread sprinkled with sesame seeds - that has made the bakery one of the most popular in the region.