Beckham soccer fund to help needy kids

Although David Beckham stepped down from his controversial role as Chinese Super League ambassador, his involvement with Chinese soccer continues at the grassroots level.

This time Beckham has set his eyes on China's less-developed western area, initiating a fund with the China Soong Ching Ling Foundation on Monday to develop youth soccer, especially in the Xinjiang Uygur autonomous region.

The former Manchester United star, who retired in May 2013, highlighted a personal draw and sense of responsibility in providing youth with adequate and safe facilities while speaking at the foundation's launch at the Great Hall of the People in Beijing on Monday.