Premium auto brand debuted in Beijing
By Qiu Bo | China Daily | Updated: 2014-04-19 07:36
Ford Motor Co unveiled its premium brand Lincoln for the first time in China on Thursday. The launch was part of the US automaker's global plan set out two years ago.
"We plan exactly on the schedule laid out," said President and Chief Executive Officer of Ford Motor Company Alan Mulally.
"I was dreaming about the plan earlier in 2006, when I decided we are going to absolutely focus on Lincoln and Ford to customers worldwide. It's our dream come true," he said.
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