Abercrombie & Fitch plans more than 100 new stores in China within 10 years

Clothes retailer Aber-crombie & Fitch Co plans to open more than 100 stores in China under its A&F and Hollister brands over the coming decade, ploughing a new furrow in what it calls "casual luxury."

China is the biggest growth opportunity for the New Albany, Ohio-based company, Senior Vice-President of Marketing Craig Brommers said in an interview. It will launch a local e-commerce site later this year.

"China will represent the biggest market potential for our brands," Brommers said. "We are entering with strong brand awareness and we feel the excitement is building to the opening of our new flag-ship store."