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China Daily | Updated: 2014-04-11 06:33

CCTV dress code dilemma

Viewers have complained against and even criticized Zhu Xiaolin, a female anchor on CCTV sports channel, for her attempt to break established norms by wearing a deep-V cut dress. But the way female anchors dress deserves understanding rather than criticism from people who are used to seeing "traditional" presenters on TV, says an article in Qianjiang Evening News. Excerpts:

The complaints reveal the complicated attitude of Chinese TV viewers toward China Central Television. They want to see CCTV as a modern media outlet but, at the same time, expect it to follow established norms when it comes to the "dress code" of its anchors. TV anchors have been appearing on screen in suits and ties, and viewers have become so used to their image that they flinch at the first instance of change. It seems Chinese viewers will never get tired of conventions.

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