Nation ranks first in online shopping, PwC poll shows

The Chinese are first in line when it comes to online shopping, with one in seven turning to the Internet for a purchase every day and more than 60 percent shopping weekly, a ratio that is much higher than the global average, said a report released on Tuesday in Shanghai by consultancy PricewaterhouseCoopers.

PwC's survey covered more than 15,000 online shoppers in 15 regions, including 900 people in China.

"Shopping online is a daily routine for me. Shopping online is not only about buying the things you need or want, it's also about information sharing, communications and a way to keep up with the times. When you see so many of the latest models of technical devices, as well as new books and fashion styles, you don't feel left behind," said Luo Lijiao. The 32-year-old Shanghai-based laboratory worker said she shops online almost every day.