Marks & Spencer fashions new sales strategy in China

Emphasis to shift from Shanghai to Beijing and Guangzhou

British leading retailer Marks & Spencer Group Plc is revamping its China operations to boost flat sales, a plan that means closing two to five stores in Shanghai while opening new stores in Beijing and Guangzhou and enhancing e-commerce operations on leading retail website Tmall.

"We continue to review the shape of our existing store portfolio and may relocate a couple of our existing supporting stores in the Shanghai and surrounding area to open our new flagship stores in cities like Beijing and Guangzhou," the company said on Tuesday in response to queries from China Daily.