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China Daily | Updated: 2014-04-08 07:11

First ladies' soft power

It's smart for the first ladies to promote domestic brands by displaying home-made products on diplomatic occasions, as this will boost their countries' image and enhance soft power, says an article in Beijing News. Excerpts:

Accompanying her husband Xi Jin-ping on his trip to Europe, Peng Liyuan was spotted taking photos with a Nubia smartphone designed by ZTE, which is based in Shenzhen, Guangdong province. It is not the first time Peng has promoted Chinese brands while accompanying her husband on official visits. Most of her dresses, accessories as well as the gifts she gives during such trips are made-in-China products.

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