Cashing in on Internet Protocol Television

Technology marks a great leap forward for business, say industry analysts

As the five rings finally blossomed during the closing ceremony of the Sochi 2014 Olympic Winter Games, television broadcasters were celebrating the breaking of yet another world record.

TV and online audiences around the globe were witnessing a new chapter in telecommunications history: the first time the Olympics had been televised throughout the event over Internet Protocol Television, meaning no additional cables had to be laid.