Ready to feast

Asia is picking up on the halal industry's potential with the food sector the key driver of growth

Malaysian billionaire Halim Saad once said: "Halal is the biggest and the oldest brand in the world."

The Economist Intelligence Unit, the research arm of the Economist publishing group, validates this statement. It has forecast that by 2030, the global halal market will jump to $10 trillion from the current level of $1 trillion. And a major share of this growth hinges on the Asian economies.