Chnbrand publishes 2014 C-BPI research results

The China Brand Research Center and its affiliated research and consultancy institution Chnbrand, have released the China Brand Power Index, or the C-BPI, for 2014.

The C-BPI is an independent report by the center that is funded by the Ministry of Industry and Information Technology and considered China's most reliable consumer-brand evaluation. The annual project was launched in 2011.

The C-BPI is a non-biased research report based on consumer responses. The index system is made to assess buying behaviors and help enterprises and consumers build a reliable brand evaluation system.