Chen: Shanghai industry's goals well met

Q+A : Patrick Chen

Patrick Chen, deputy director, International Tourism Promotion Dept, Shanghai Municipal Tourism Administration talks with China Daily reporter Li Fangping on Shanghai's efforts to publicize the city's image as an ideal MICE destination.

Shanghai has been placed on top among many of China's MICE sector's rankings. Could you enlighten us with your experience on how local tourism bureaus beef up efforts to boost the international influence of the cities they administrate? Or which are the best solutions to promote?