MICE insiders look ahead to future

Q+A : Paul Miller

Before 2000, the MICE - short for meetings, incentives, conferences and exhibitions, was a word few Chinese people had heard. However, at that time, the sector created a 3.5 million tourist flow a year in the world.

Thanks to the sector's special features: high potential, incremental value, economic effect and job opportunities, it has become an emerging economic engine, investment hotspot, a benchmark for economic development and an indicator of the level of internationalization. It has flourished in China in the past 10 years.