'Consistency vital in food and beverage'

Localization also core element of Nestle's China strategy, says CEO

Paul Bulcke, chief executive officer of Nestle SA, seems enthusiastic after a two-day meeting at China Development Forum, a top annual economic gathering in Beijing that finished on Monday.

The Belgian was keen to hear the opinions and ideas shared about the economic outlook of China, one of the most crucial markets for the Swiss food and beverage maker.