Everyday glamour in jewelry inspired by eternal love
For most people, even the wealthiest among us, the importance of jewelry goes beyond intrinsic value.
Jewelry is very often cherished beyond its monetary value because it is one of the few personal objects that can elicit memories and have symbolic value while making a statement of fashion, power, religion, culture and wealth. Regardless of price, it is also often used as a token of love.
Etername's Sarah Besnainou literally founded her company as a labor of love when she fashioned a pair of 18-karat white gold cufflinks for her boyfriend seven years ago. She wanted to capture their love in a jewel - thus the brand's name Etername, which means "make me eternal". The cufflinks, made of black spinels set in black gold and onyx, are now part of her commercial collection.