Imported dairy cream of crop for consumers

Milk producers from Germany, France and Belgium may be surprised to find out they were part of a new world record set on Tuesday.

Yhd.com, the largest e-commerce company in Shanghai for imported foods, set a Guinness World Record on Tuesday by selling 30 containers, or 600,000 boxes, of imported milk in China within one hour. About 44 percent of the milk came from the three European countries.

According to the site, a majority of which is owned by Wal-Mart Stores Inc, 15 brands of milk from eight countries - Poland, Belgium, France, Germany, Australia, New Zealand, the United States and the United Kingdom - were gobbled up by Chinese online shoppers in just 53 minutes after the launch of a sales event, which started at 10 am.