Slam dunk for tourism

Beijing tourism chiefs are appealing to US basketball fans to visit China, as experts say sporting events may be a drawcard for international visitors. May Zhou in Houston and Xu Lin in Beijing report.

Beijing tourism chiefs recently attended a basketball game in the United States as part of a bid to lure more tourists to the Chinese capital.

Fans attending the NBA San Antonio Spurs versus Utah Jazz game in San Antonio, Texas, on March 16 received a small gift package, containing a towel, party favors and a tour map of Beijing. A short film showcasing Beijing's tourist attractions and sports events was broadcast on the big screen in the arena during breaks.