JD teaming up with convenience stores

JD.com Inc, the second-largest business-to-customer e-commerce business in China, teamed up with more than 10,000 convenience stores from 15 cities across the country to try to leverage its online experience in the offline world.

The Beijing-based company announced on Monday it is going to promote a new type of retail that not only allows its brick-and-mortar partners to set up an online presence on JD's e-platform but also helps deliver the purchases based on the company's unique strength in supply-chain management.

More than 10,000 convenience stores from franchise owners such as the Shanghai-based Liangyou Group and the Dongguan-based Miyijia in Guangdong province have joined JD in its new online-to-offline strategy.