Lamborghini looks to accelerate after sales decline

For Andrea Baldi, managing director of Italian super sports car maker Automobili Lamborghini SpA in China, 2013 was still a successful year for the Raging Bull to record, though the company reported a sales decline from the previous best two years. Yes, the super sports car brands, which only have two or three models, cannot directly be judged through the simple sales figures, especially when one of the models experienced supply shortage due to upgrade, just like its Gallardo last year. Therefore, Baldi shares the secrets behind the impassive numbers and his perspectives on the brand's future development in China with China Daily reporter Li Fangfang.

What does 2013 mean to Lamborghini after it reported a double-digit sales decline in China?

First, Lamborghini sold a record 342 units in China in 2011, the first year we had a very aggressive presence in the market with the two-wheel drive.