Rivelino says iconic No 10 jersey has lost its mystique

Think of Brazil's famous No 10 jersey and the mind conjures images of Pele, Zico or Rivaldo, swaggering past transfixed defenders with a nonchalant dip of the shoulder before firing the ball past a helpless goalkeeper.

If any soccer jersey could attain mythical status it was that one, symbolizing the flair and artistry the samba nation has given the Beautiful Game.

With a World Cup in Brazil just around the corner, however, the pulling power of the yellow No 10 is fading, according to Rivelino, another of the greats to pull it on.