Moviegoers still love martial arts
By Xu Lin | China Daily | Updated: 2014-03-06 07:19
Foreign audiences know very little about Chinese movies, except for the kung fu heroes, according to a recent survey. Xu Lin dissects the study.
When it comes to Chinese movies, foreign audiences know kung fu heroes, such as Jackie Chan, Bruce Lee and Jet Li. But that's about it, according to a report by the Academy for International Communication of Chinese Culture.
The academy unveiled its 2013 Research of International Communication of Chinese Film Culture in late February at a news conference at Beijing Normal University. The report aims to investigate foreign audiences' attitudes toward Chinese movies and culture. The quantitative study compiled 1,436 questionnaires from 99 countries.
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