Retailers misunderstand their shoppers
By Mike Bastin | China Daily | Updated: 2014-03-04 07:59
Marketing | Mike Bastin
It appears official that Tesco Plc, the United Kingdom's largest food retailer, won't continue in China under its own brand name.
According to an agreement signed last October with China Resources Enterprise Ltd, Tesco will retain a 20 percent stake in a joint venture but, as suspected, CRE's Vanguard brand name will replace the Tesco name.
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