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Ad spending growth expected to rise

Updated: 2014-02-26 08:46
By Wang Zhuoqiong ( China Daily)

China's advertising market will maintain slow growth at 6 percent in 2014, an industry report forecast, pointing to another year of bright opportunities for Internet businesses and a struggle for traditional outlets.

Total advertising spending through the Internet grew 46 percent in 2013. It was the fastest-growing medium last year, according to the China Media and Market Trends 2014 report, released by CTR and Kantar Group, a leading market research, insight and consultancy network.

Total advertising spending in 2013 increased by 6.4 percent year-on-year, a slight recovery from 4.5 percent the year before.

Ad spending growth expected to rise