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Alibaba: New kid in US e-commerce

Updated: 2014-02-18 07:16
By Mike Bastin ( China Daily)

Alibaba recently announced that two of its wholly owned American subsidiaries will soon launch a new e-commerce site in the US - further signs of its ambitious international expansion plans.

Last week, an Alibaba spokesperson said subsidiaries Vendio and Auctiva will introduce a site brand-named "11 Main". The site's aim is to support select merchants with high-quality products in fashion and jewelry.

Despite the fact that Alibaba's Taobao and T-Mall sites both enjoy great popularity across China, the company has experienced limited success overseas.

Alibaba: New kid in US e-commerce