Eastern flavor, international style

Since 1993, when her "East Meets West" collection at New York's Fashion Week landed her the cover of Women's Wear Daily, Vivienne Tam has explored links between Chinese and Western aesthetics.

In her Fall/Winter 2014 show at Mercedes Benz Fashion Week on Feb 9, Tam partnered with the Chinese social communications app WeChat to give Chinese fans a look behind the scenes of the lead-up to a show that as always, is inspired by Tam's Chinese heritage.

"Everything I do is in the hope of promoting Chineseness and mixing the two worlds together," Tam says. "I'm excited to use social media to promote a view of globalism, because I've always believed in Chinese culture and using what I do to interpret Chineseness in my work."