NBA prepares another Chinese celebration

To celebrate the holiday with its largest international fan base, the National Basketball Association will conduct a comprehensive Chinese New Year celebration from Jan 29 to Feb 5, which will reach millions of fans in China, the US and Canada.

The Year of the Horse celebration will include 23 unique live games TV and on-line broadcast in China and 10 teams will honor the holiday during games in their market. This is the third year of the campaign, which has reached 96 million viewers and 107 million viewers in China the past two years, respectively.

The 10 teams participating include: the Houston Rockets, Miami Heat, San Antonio Spurs, Toronto Raptors, Golden State Warriors, Brooklyn Nets, Washington Wizards, Los Angeles Lakers, Los Angeles Clippers and Sacramento Kings.