Keeping up with the times

On Aug 22, a video ad for the 17th China International Fair for Investment and Trade, an international investment promotion held every September in Xiamen, Fujian province, was aired in Times Square in New York for the first time.

The six-minute promo, which displayed details of the investment fair and showed the picturesque scenery of Xiamen ran 120 times a day for 20 days, was displayed on 513-meter LED screen

According to Liao Bin, an official with the Xiamen Bureau of Convention and Exhibition Affairs, the broadcast was operated by Dalian Vastitude Media Group, an outdoor media company and a strategic partner of the fair, which leased the screen in 2012.