From TV title to national policy

The government's drive to improve the environment has become one of the major themes of this year's round of official debates, report Sun Li in Fuzhou, Wang Kaihao in Hohhot, Cui Jia in Urumqi, Yan Yiqi in Hangzhou, and Palden Nyima in Lhasa.

For those hearing it for the first time, the phrase "Beautiful China" may sound like the title of a TV program.

In fact it was - in China at least. The phrase gained common currency as the Chinese title of a hugely popularly documentary series that explored the natural wonders of the country's less-visited areas, from the tropical forests in the south to the frozen borderlands of the north.