Building brand South Africa in China

A new national marketing strategy is promoting the country as a vibrant destination for tourists and culture

Chinese investors in Africa have become more aware of the need for sustainable development and a closer bilateral relationship that relies on efforts from both sides, a senior South African official says.

"I have heard in length about China's going global strategy, which stresses a win-win situation when investing in this continent," says Miller Matola, chief executive officer of Brand South Africa, which is the country's official marketing agency. "Increasingly what you are seeing among Chinese investors in Africa is an understanding of the notion of the developmental aspect of investment on the continent."