DIY beauty gurus put their best face forward
By Gan Tian | China Daily | Updated: 2014-01-06 07:21
In recent years, China's cosmetics market has seen a rise in the number of homegrown brands developed by self-taught beauty experts.
Some of the most popular ones are Naruko by Niu Er, J Plus by Li Jing and Afrella by Nic Peng. These beauty gurus used to help customers make the right choices in an overcrowded cosmetics market.
Taiwan guru Niu Er is one of the first people to develop a personal beauty brand. His label Naruko now is a $10 million business, offering lotions, facial creams and serum products.
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