Wrong book led to turning new leaf

Many expats come to Wuyuan county in the northeast corner of Jiangxi province as tea tourists, but Joe d'Armenia is the only one who has taken root there, working directly with farmers in Xitou village at his organic tea factory.

It all started 17 years ago when he bought the wrong book at New York airport.

"I thought I bought a thriller about murder, mystery, exciting detectives and things like that, but it was about green tea," says the 69-year-old Englishman.