Find out who is tuning in - before they switch off

Television channels in China have been exploring new show formats to boost viewership, but many do not know their target audience.

One of the latest trends is comic reality shows. The final installment of Zhejiang TV's China trilogy, The Comic Genius of China will start its three-month run in the lead-up to the Spring Festival. The first two programs in the trilogy are The V oice of China and Dream Show.

The Comic Genius requires contestants to impress judges with funny content within 100 seconds, through mini-drama, stand-up comedy or music. Judges include stand-up comedian Cao Yunjin and Taiwan actor Lee Lichun.