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Beer culture

Harbin Beer recently announced its Experience Center will open to the public in Harbin in Heilongjiang province. Occupying more than 7,000 square meters, the center is the largest beer culture education space in China. Green dominates as the main color of the well-known brand. There are three different themes. The first section features a vintage train, bringing visitors back to the Harbin of days past. Visitors can learn how the city embraced beer culture over the past century. The second section features a 4-D movie theater, in which visitors can experience the process of producing beers, and the last area presents the brand's marketing campaigns featuring celebrities. The center will open in May.

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