Italian leather house shifts focus

When talking about leather goods from Italy, a young Chinese fashionista might namedrop Prada, Gucci or Bottega Veneta, but A. Testoni is less likely to rate a mention.

Founded in Bologna, Italy in 1929 by Amedeo Testoni, A. Testoni is famous for its footwear and leather goods. The brand, becoming increasingly aware of the importance of educating Chinese consumers, recently held an exhibition in Beijing, presenting its shoes, boots and handbags.

One key message can be taken from the exhibition: This is a brand rich with history.