Garment cloth cut in one direction

For Chinese apparel makers, London is the place to be

The oriental look is not everyone's cup of tea, and it is on that sentiment that at least one Chinese garment maker is trying to build its fortunes in Europe.

The evening gown designer eDressit of Shanghai opened a store in the heart of central London's fashion district, just behind Oxford Street, this year, one of many Chinese garment companies opening up branches and seeking new opportunities in the city.