United Kingdom way of life 'tweeted' to young Chinese

Weibo, China's popular Twitter-like micro blog service, is playing a new and important role in promoting British culture and its national charisma to young Chinese people.

Red Scarf in the United Kingdom, a popular Sina Weibo account, is based in London and introduces British style to the Chinese.

It offers a wide range of information on the nation's customs, history, life, food, education, travel and shopping.