Not so fast

A high-flying book designer says his art fits a small market that will develop slowly, like his own work. Han Bingbin reports.

Book cover design has perhaps been an undervalued genre of art till recent years, but Zhu Yingchun forcefully brings it to light in China with his stunning creations. While his success might seem to illuminate a path of hope for young designers, Zhu is quick to quell their enthusiasm.

"The design industry is tough. If you have a choice, don't come into it. If you're already in it, design anything but books," he emphasizes in his campus talks.