Brands, dealers develop their presence on Web

Below are some cases of carmakers and dealers trying to take advantage of the Internet as an efficient business tool to get closer to their customers and promote sales.

Mercedes-Benz

German premium carmaker Mercedes-Benz announced it would sell a limited edition of its smart cars on Sina Weibo, China's largest Twitter-like service, in January this year. The move proved to be an immediate success and all 666 vehicles, costing 128,888 yuan each, were sold out in one day. It was not the first such e-commerce marketing campaign the company has embarked upon in China.