Roar of the East being heard

New Asian players are gearing up to dominate the global corporate stage

When Chinese automaker Geely paid $1.8 billion for Swedish automobile giant Volvo in 2010, it represented another successful step-up by an Asian company onto the global corporate stage.

Geely's move helped it bypass one of those essential stages in corporate expansion, namely brand building and market recognition, by simply buying an established global company.