Anti-piracy alliance pits Web portals against Baidu

The China Online Video Anti-Piracy Alliance recently announced a new campaign against online video piracy.

Founded in 2009 by some 110 online video providers and advertising firms, the alliance is largely focusing its efforts on Chinese search giant Baidu, which has been accused of facilitating online piracy.

Sohu Video, Youku Tudou, Tecent Video as well as five other related companies signed the declaration, saying "Internet and mobile Internet video piracy remains rampant in China" and "We call on the video industry, the copyright holders and film and television practitioners to work together to fight such piracy", according to a report from PR Newswire.