Seeing red sparks interaction

Anger is the most-easily transmitted emotion on micro blogs in China, according to research conducted by researchers with the Group of Advanced Network Analysis at the State Key Laboratory of Software Development Environment of Beijing University of Aeronautics & Astronautics.

The researchers based their study on data from Sina Weibo from April to September 2010, including 70 million micro blogs and the individual information of 200,000 active users.

"Unlike more-social websites such as Facebook, 'followship' on social network services like Sina Weibo and Twitter is not built upon trustworthiness, but is more about exchanging news and information," one of the GANA researchers told guokr.com, an online forum for those interested in science and technology.