Boonie Bears gains ground

Although there has been some controversy surrounding popular animation series Boonie Bears, its book version, published by Sichuan Children's Publishing House, is becoming a publishing sensation at home while attracting attention at overseas book markets.

According to Chang Qing, president of the publisher, they have developed 70 titles from the animation, among which, the first set of 10 picture books has sold 2.1 million copies.

"We brought the series to international book fairs and they attracted a number of publishers who are keen to explore the possibility of co-publishing in their countries," Chang says.